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RETAIL BUYER MERCHANDISE PROBLEM
TARGET MARKET
TARGET MARKET PROFILE
WOMEN DRESSES DEPARTMENT
FLOOR PLAN
INSIDE THE DEPARTMENT
INSIDE THE DEPARTMENT
INSIDE THE DEPARTMENT
OBSERVATIONS
COMPETITORS
TRENDS
TRENDS
TRENDS
TRENDS
WINDOW DISPLAY
WEBSITE
MERCHANDISING STRATEGY
MERCHANDISING STRATEGY
MARKETING
MARKETING
MARKETING
MARKETING
MARKETING
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This project was made for my retail buying class consisting of a market study in Target. I analyzed their target market, merchandising, floor plan, and signage for the women's department.
After this project I learned how to create a merchandise and marketing promotional plan to increase sales.
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